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Profit and ROAS, in plain words

Short answers for store owners who run ads. Every number can be checked with the free calculator.

Break-even ROAS: the formula, with a worked exampleBreak-even ROAS = order value ÷ what is left of the order before ads. The formula, a worked $60 order, a margin table and the mistakes that move the number. What is a good ROAS for a Shopify store?A good ROAS is one above your own break-even, with room for fixed costs. How to find your number, and why 3.1 is profit for one store and loss for another. ROAS vs profit: why a 3.1 ROAS can lose moneyROAS measures revenue per ad dollar. Profit is what stays after product, shipping, fees and ads. See both on one order, and how POAS connects them. How to work out profit after ads on ShopifySales minus product cost, shipping, payment fees and ad spend. Where each number lives in Shopify, a worked month, and what to do when a product has no cost. Can ChatGPT or Claude tell you your Shopify store’s profit?An AI connected to Shopify can read orders, but profit needs costs and ad spend it cannot see. What it can answer, where it guesses, and how to fix that safely. Break-even ROAS calculatorType four numbers from a typical order and see the ROAS you need.