Break-even ROAS calculator
The ROAS under which every ad dollar loses money. Type four numbers from a typical order.
Break-even ROAS
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Most you can spend on ads per order
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How it is worked out
What is left of an order before ads = order value − product cost − shipping − payment fees. Break-even ROAS = order value ÷ what is left. If an order of 60 leaves 34, you break even at a ROAS of 1.76: spend 34 on ads to win a 60 order and you made nothing.
Why your real number differs
Typical orders hide discounts, refunds, products with different margins and orders with several items. ProfitNod works out the same number from your real orders, and keeps it current.